Make strategic decisions through brand clarity

By .beyondcomms

Brand clarity is your strategic lever

You don’t need more input. You need alignment.

This workbook will help turn your brand clarity into a living, strategic filter. The goal is that you can decide with confidence what to build, say, and prioritize.

If you feel like you’re constantly chasing traction or guessing what the market wants, this is your reset. Through this workbook, you’ll have:

• Clarified audience profiles
• A resonance-based scorecard for decisions
• At least one action to move things forward

Your Brand Compass

This is your resonance anchor.

Every strategic decision you make — from pricing to partnerships — is either in tune with your mission or adding noise.

First, we’ll build a 1-page brand compass that captures your why, your values in action, and your stakeholders. If you’re working with a larger team this is great to share with them.

Step 1: Articulate your mission

Your mission describes why you exist. This should be a simple and concise statement that balances the aspirations with specificity. Try filling in the formula below to craft your mission statement:

<aside> Action + Impact + Vessel = Mission

</aside>